Project Overview
Vem Jogar RPG" is a campaign initiated by São Paulo City Hall to encourage people to explore and engage in role-playing games (RPGs). As a designer, my role was to create a visually appealing set of characters and a poster that would resonate with the campaign's target audience.
The logo was designed to capture the essence of the campaign, blending the fantasy elements of RPGs with a modern and inviting aesthetic.
The main characters of the campaign, each representing a different role within a typical RPG party.
The design of the characters and logo was heavily influenced by the art style of Ragnarok Online and other medieval fantasy settings found in anime, reflecting an Eastern interpretation of Western culture. The aim was to create a vibrant and inviting atmosphere that would appeal to new players.
A closer look at each character, highlighting their unique features and roles within the RPG setting.
Character Descriptions
- Swordswoman: With her friendly face, pink hair, and blue and silver armor, she extends her hand, inviting newcomers to join the adventure.
- Priest: A calm figure with shoulder-length blue hair and white gowns, symbolizing support and healing.
- Elf Sorcerer: A dark-skinned female elf adorned in a purple dress, representing the mystical and magical aspects of RPGs.
- Barbarian: A smiling, robust character, embodying the strength and bravery essential to any RPG party.
The poster was crafted to capture the attention of a younger audience, showcasing the diverse characters in an engaging and dynamic composition. The goal was to convey the sense of adventure and camaraderie that RPGs offer.
